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Every Idea Starts In A Space

- ROLE

Copywriter


- FOR

Keppel Land


- TYPE

Advertising


- AGENCY

Kinetic Design & Advertising


- ART

Gian Jonathan, Astri Nursalim, Sean Tan, Jason Yong


- CREATIVE DIRECTOR

Pann Lim


For their 2017/8 brand campaign, Keppel wanted to highlight their “thoughtful innovations” in the realm of business property development. The Workplace of Tomorrow is based on the idea that “all great ideas need the right space to start”.

As the lead writer, I worked together with a team of art directors to launch a digitally-led campaign to match their goal of innovation. I wrote the campaign film, which takes the viewer on a journey through the birth of history’s greatest ideas.

TVC