Kinetic Design & Advertising
Gian Jonathan, Astri Nursalim, Sean Tan, Jason Yong
- CREATIVE DIRECTOR
For their 2017/8 brand campaign, Keppel wanted to highlight their “thoughtful innovations” in the realm of business property development. The Workplace of Tomorrow is based on the idea that “all great ideas need the right space to start”.
As the lead writer, I worked together with a team of art directors to launch a digitally-led campaign to match their goal of innovation. I wrote the campaign film, which takes the viewer on a journey through the birth of history’s greatest ideas.