Branding & Design
Kinetic Design & Advertising
Gian Jonathan, Astri Nursalim, Sean Tiang, Leng Soh, Sean Tan
Catherine Phua, Ali Tan
- CREATIVE DIRECTOR
FSCA (Food Safety Compliance Authority) was a response to what “Eating” would be like 50 years into the future. The project was part of Singaplural 2017.
I was part of the team that created a fictional food labelling system and organisation designed to give consumers full knowledge of how food in 2065 is made. I worked on the copy inside the manual and came up with the names of all the different labels.