- ROLE

Copywriter

- FOR

Singaplural

- DATE

2017

- TYPE

Branding & Design

- AGENCY

Kinetic Design & Advertising

- ART

Gian Jonathan, Astri Nursalim, Sean Tiang, Leng Soh, Sean Tan

- COPY

Catherine Phua, Ali Tan

- CREATIVE DIRECTOR

Pann Lim

FSCA (Food Safety Compliance Authority) was a response to what “Eating” would be like 50 years into the future. The project was part of Singaplural 2017.

I was part of the team that created a fictional food labelling system and organisation designed to give consumers full knowledge of how food in 2065 is made. I worked on the copy inside the manual and came up with the names of all the different labels.