we are also / ali tan's portfolio

Food Safety Compliance Authority

- ROLE

Copywriter


- FOR

Singaplural


- DATE

2017


- TYPE

Branding & Design


- AGENCY

Kinetic Design & Advertising


- ART

Gian Jonathan, Astri Nursalim, Sean Tiang, Leng Soh, Sean Tan


- COPY

Catherine Phua, Ali Tan


- CREATIVE DIRECTOR

Pann Lim


FSCA (Food Safety Compliance Authority) was a response to what “Eating” would be like 50 years into the future. The project was part of Singaplural 2017.

I was part of the team that created a fictional food labelling system and organisation designed to give consumers full knowledge of how food in 2065 is made. I worked on the copy inside the manual and came up with the names of all the different labels.

Manual Cover

Manual Contents

Manual Contents

Manual Contents

Manual Contents

Manual Contents

Food Packaging Exhibits

Packaging Labels