- ROLE
Copywriter
- FOR
Singaplural
- DATE
2017
- TYPE
Branding & Design
- AGENCY
Kinetic Design & Advertising
- ART
Gian Jonathan, Astri Nursalim, Sean Tiang, Leng Soh, Sean Tan
- COPY
Catherine Phua, Ali Tan
- CREATIVE DIRECTOR
Pann Lim
FSCA (Food Safety Compliance Authority) was a response to what “Eating” would be like 50 years into the future. The project was part of Singaplural 2017.
I was part of the team that created a fictional food labelling system and organisation designed to give consumers full knowledge of how food in 2065 is made. I worked on the copy inside the manual and came up with the names of all the different labels.
Manual Cover
Manual Contents
Manual Contents
Manual Contents
Manual Contents
Manual Contents
Food Packaging Exhibits
Packaging Labels