- ROLE

Copywriter

- FOR

Kinetic Design & Advertising

- DATE

2018

- TYPE

Branding & Design

- URL

www.kinetic.com.sg

- ART

Gian Jonathan, Sean Tan, Astri Nursalim

- COPY

Catherine Phua, Ali Tan

- CREATIVETECHNOLOGIST

Noel Chan

After receiving feedback from clients and associates that our previous site was hard to decipher, we realised that an apology was in order.

Time for a remix! While retaining the same quirky visuals, our current site has new design elements and copy to clearly spell things out and help viewers uncover all the previously hidden links and easter eggs.

As a token of the depths of our regret, we have also compiled a specially curated “Sorry” playlist, as well as complimentary app store credit codes by way of “appology”.

I worked with my Head of Copy on a bunch of sections!