- ROLE

Copywriter

- FOR

Creative Circle Singapore

- DATE

2016

- TYPE

Branding & Design

- AGENCY

Kinetic Design & Advertising

- ART

Gian Jonathan, Leng Soh, Clay Kuok, Astri Nursalim, Sean Tiang, Sean Tan, Andrew Lee, Chris Leow

- COPY

Catherine Phua, Ali Tan

- CREATIVE DIRECTOR

Pann Lim

- CREATIVETECHNOLOGIST

Noel Chan

For many creatives, winning a Gold, Silver or Bronze at award shows means winning a ‘metal’. Inspired by this, we reimagined Singapore’s annual creative award show, the Gong Show, as a ‘metal’ celebration. We titled it “MetalFest Gong 2016”.

I was involved in the development of Gong 2016’s branding, as well as worked on all the copy on the posters, website and case study video.