- ROLE
Copywriter
- FOR
Creative Circle Singapore
- DATE
2016
- TYPE
Branding & Design
- AGENCY
Kinetic Design & Advertising
- ART
Gian Jonathan, Leng Soh, Clay Kuok, Astri Nursalim, Sean Tiang, Sean Tan, Andrew Lee, Chris Leow
- COPY
Catherine Phua, Ali Tan
- CREATIVE DIRECTOR
Pann Lim
- CREATIVETECHNOLOGIST
Noel Chan
For many creatives, winning a Gold, Silver or Bronze at award shows means winning a ‘metal’. Inspired by this, we reimagined Singapore’s annual creative award show, the Gong Show, as a ‘metal’ celebration. We titled it “MetalFest Gong 2016”.
I was involved in the development of Gong 2016’s branding, as well as worked on all the copy on the posters, website and case study video.
Feature Video
In Metal We Trust
Ascend to Metaldom
Slave to the Metal
Award Website Stills