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MetalFest Gong 2016

- ROLE

Copywriter


- FOR

Creative Circle Singapore


- DATE

2016


- TYPE

Branding & Design


- AGENCY

Kinetic Design & Advertising


- ART

Gian Jonathan, Leng Soh, Clay Kuok, Astri Nursalim, Sean Tiang, Sean Tan, Andrew Lee, Chris Leow


- COPY

Catherine Phua, Ali Tan


- CREATIVE DIRECTOR

Pann Lim


- CREATIVETECHNOLOGIST

Noel Chan


For many creatives, winning a Gold, Silver or Bronze at award shows means winning a ‘metal’. Inspired by this, we reimagined Singapore’s annual creative award show, the Gong Show, as a ‘metal’ celebration. We titled it “MetalFest Gong 2016”.

I was involved in the development of Gong 2016’s branding, as well as worked on all the copy on the posters, website and case study video.

Feature Video

In Metal We Trust

Ascend to Metaldom

Slave to the Metal

Award Website Stills