UNIQLOYour Stage Now Live

To celebrate the opening of Singapore and Southeast Asia’s first Global Flagship Store on 2 September 2016, we invited all everyone to take the stage and inspire fellow Singaporeans.

I worked on the narrative for the brand film, as well as scripted and conducted 8 interviews with our brand ambassadors. Additionally, I wrote all the microsite copy and helped to conceptualise the collaborative billboard and user-generated feed.

Kinetic Design & Advertising
Gian Jonathan, Astri Nursalim, Clay Kuok, Sean Tiang, Leng Soh, Sean Tan, Chris Leow
Catherine Phua, Ali Tan
Pann Lim

Brand Film

Video Interview: Basketballer

Video Interview: Beatboxer

Video Interview: Chef

Video Interview: Potter

Video Interview: Skateboarder

Video Interview: Dancer

Video Interview: Rocker Grandma

Website Still Capture

Website Still Capture

User-Generated Section + Cast Page

Website Still Capture

Website Still Capture

Collaborative Billboard

Out-of-home Posters: Chef

Out-of-home Posters: Dancer

Out-of-home Posters: Woodworker

Out-of-home Posters: Skateboarder

Out-of-home Posters: Potter