- ROLE

Copywriter

- FOR

Shashlik

- DATE

2016

- TYPE

Branding

- AGENCY

Kinetic Design & Advertising

- ART

Clay Kuok, Leng Soh, Sean Tan

Shashlik, a fixture in the Singapore food and beverage scene for 30 years, suddenly closed in 2015. Its demise was mourned by many, prompting the sons of one of the elderly staff to revive the restaurant in 2016. We were tasked to create a new brand identity, one that celebrates the fresh start while honouring the restaurant’s history.

I helped develop the concept as well as wrote all the copy for the media kit, and other branding collateral.