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Rewards by Facebook

- ROLE

Copywriter


- FOR

Facebook


- DATE

2017


- TYPE

Advertising


- URL

https://www.facebook.com/business/m/rewards


- AGENCY

Kinetic Design & Advertising


- ART

Gian Jonathan, Creshelle Padilla, Sean Tan, Jason Yong, Steven Koswara


- CREATIVE DIRECTOR

Pann Lim


- COPY

Catherine Phua, Ali Tan


- CREATIVE TECH & ILLU

Bin (Modular Unit) & Esther Goh


Rewards is a loyalty programme launched by Facebook to help bricks-and-mortar businesses re-engage customers. To communicate its ease of use and benefits, we created an explainer video using a device familiar to merchants: the receipt printer.

Thousands of hand-drawn illustrations were printed frame by frame from a specially programmed thermal receipt printer, creating a memorable stop-motion spot. The never-ending rolls of receipts also reinforced the key proposition of Rewards: repeat customers and repeat transactions.

I scripted the video, wrote the (English) copy for all print collateral, and even wrote that case study video you’re going to watch.