- ROLE

Copywriter

- FOR

Facebook

- DATE

2017

- TYPE

Advertising

- URL

https://www.facebook.com/business/m/rewards

- AGENCY

Kinetic Design & Advertising

- ART

Gian Jonathan, Creshelle Padilla, Sean Tan, Jason Yong, Steven Koswara

- CREATIVE DIRECTOR

Pann Lim

- COPY

Catherine Phua, Ali Tan

- CREATIVE TECH & ILLU

Bin (Modular Unit) & Esther Goh

Rewards is a loyalty programme launched by Facebook to help bricks-and-mortar businesses re-engage customers. To communicate its ease of use and benefits, we created an explainer video using a device familiar to merchants: the receipt printer.

Thousands of hand-drawn illustrations were printed frame by frame from a specially programmed thermal receipt printer, creating a memorable stop-motion spot. The never-ending rolls of receipts also reinforced the key proposition of Rewards: repeat customers and repeat transactions.

I scripted the video, wrote the (English) copy for all print collateral, and even wrote that case study video you’re going to watch.