Kinetic Design & Advertising
Gian Jonathan, Astri Nursalim, Sean Tan, Andrew Lee
Catherine Phua, Ali Tan
- CREATIVE DIRECTOR
People are increasingly turning to mobile phones to learn what’s happening with the world and with their friends. Advertisers on the other hand, have been slow to catch up with consumers' changing habits despite compelling stats which show that pairing Facebook with TV makes for more effective advertising. So we devised a mobile-first campaign to win over their minds — by getting Facebook to win TV’s heart.
Together with my Head of Copy, I worked on the advertising copy for all our communications on Facebook and Instagram. I was also involved in scripting all of the video and Facebook Canvas sequences.