- ROLE

Copywriter

- FOR

Facebook

- DATE

2017

- TYPE

Advertising

- AGENCY

Kinetic Design & Advertising

- ART

Gian Jonathan, Astri Nursalim, Sean Tan, Andrew Lee

- COPY

Catherine Phua, Ali Tan

- CREATIVE DIRECTOR

Pann Lim

People are increasingly turning to mobile phones to learn what’s happening with the world and with their friends. Advertisers on the other hand, have been slow to catch up with consumers' changing habits despite compelling stats which show that pairing Facebook with TV makes for more effective advertising. So we devised a mobile-first campaign to win over their minds — by getting Facebook to win TV’s heart.

Together with my Head of Copy, I worked on the advertising copy for all our communications on Facebook and Instagram. I was also involved in scripting all of the video and Facebook Canvas sequences.