- ROLE

Copywriter

- FOR

UNIQLO

- DATE

2016

- TYPE

Advertising

- AGENCY

Kinetic Design & Advertising

- ART

Gian Jonathan, Astri Nursalim, Clay Kuok, Sean Tiang, Leng Soh, Sean Tan, Chris Leow

- COPY

Catherine Phua, Ali Tan

- CREATIVE DIRECTOR

Pann Lim

To celebrate the opening of Singapore and Southeast Asia’s first Global Flagship Store on 2 September 2016, we invited all everyone to take the stage and inspire fellow Singaporeans.

I worked on the narrative for the brand film, as well as scripted and conducted 8 interviews with our brand ambassadors. Additionally, I wrote all the microsite copy and helped to conceptualise the collaborative billboard and user-generated feed.