- ROLE
Copywriter
- FOR
UNIQLO
- DATE
2016
- TYPE
Advertising
- AGENCY
Kinetic Design & Advertising
- ART
Gian Jonathan, Astri Nursalim, Clay Kuok, Sean Tiang, Leng Soh, Sean Tan, Chris Leow
- COPY
Catherine Phua, Ali Tan
- CREATIVE DIRECTOR
Pann Lim
To celebrate the opening of Singapore and Southeast Asia’s first Global Flagship Store on 2 September 2016, we invited all everyone to take the stage and inspire fellow Singaporeans.
I worked on the narrative for the brand film, as well as scripted and conducted 8 interviews with our brand ambassadors. Additionally, I wrote all the microsite copy and helped to conceptualise the collaborative billboard and user-generated feed.
Brand Film
Video Interview: Basketballer
Video Interview: Beatboxer
Video Interview: Chef
Video Interview: Potter
Video Interview: Skateboarder
Video Interview: Dancer
Video Interview: Rocker Grandma
Website Still Capture
Website Still Capture
User-Generated Section + Cast Page
Website Still Capture
Website Still Capture
Collaborative Billboard
Out-of-home Posters: Chef
Out-of-home Posters: Dancer
Out-of-home Posters: Woodworker
Out-of-home Posters: Skateboarder
Out-of-home Posters: Potter