Created tonally appropriate 150 to 250-character synopses aligned with Netflixโs brand voice to enhance user decision-making and trust in Netflix title promotions.
Crafted a comprehensive guide for internal and external writers to standardise and champion UX writing best practices for anime content.
Developed a style guide, messaging strategy and wrote microcopy for a fictional app that served two major user groups.
Worked closely with YouTube APACโs creator communications team to create product emails.
Transformed marketing points and product updates from local teams into engaging content thatโs useful for creators, leading them to adopt new features or find help easily.
Microcopy for News Cards, YouTube Studio banners, and other notification for all APAC markets.
Developed the content framework and messaging to encourage new signups.
Created a tone of voice and messaging strategy that built awareness and drove registration for IHRP's new Certified Associate Programme.
Created a relatable, irreverent and interactive character that would improve brand awareness and encourage donations.
Created an ecosystem of short-form content that brought the worlds of sport and art together.
