we are also / ali tan's portfolio

'ello! I’m Ali Tan.

( • ̀ω•́ )✧

I'm a word nerd from who writes and translates for advertising, design and everything else in between.

I like doggos, g o o d b o y e s, and will never say no to curled feetsies.


LinkedIn has my latest details.


Whether as a content designer, UX writer, content strategist or copywriter, I'm creative, always full of questions and passionate about inclusion. I've worked with small businesses, big brands and enterprise organisations alike. Helping companies figure out simple solutions to complex problems gets me excited and collaborating with diverse cross-cultural teams is right up my alley. Working in advertising taught me how to balance business goals and build alliances across multiple work streams, and my most recent stint with Netflix taught me how creative writing and data combined can give people that little push to discover something new.



I'm chronically online, build mechanical keyboards, an unapologetic otaku, like jazz, am constantly plugged into pop and meme culture, made odd little zines, and a HR67 Dual Blade in Monster Hunter.

Experience

Netflix

(via Salt Talent Search)

Jan 2024 to Present

Synopsis Writer


Freelance Senior Copywriter

May 2018 to Present


BBH Singapore

Apr 2020 to Aug 2023

Freelance Copywriter


Kinetic Design & Advertising

Jan 2016 to May 2018

Copywriter


Blak Labs

Dec 2014 to Nov 2015

Copywriter


Geometry Global/OgilvyAction

Jan 2013 to Dec 2014

Copywriter


Ogilvy & Mather

Graduate Fellow

Feb 2012 to Feb 2014


Education

B.A. Hons (Double Major) English Literature and Japanese Studies

National University of Singapore

2007-2011

University Scholars Programme


School of International Liberal Studies

Waseda University, Tokyo

2009-2010



Certifications

  • Certificate in UX Writing | UX Writers Collective
  • Issued 2023

Awards

  • Young Copywriter of the Year – Creative Circle Awards (Singapore) 2019


A whole bunch of other awards at the Creative Circle Awards in 2018


Select Clients

  • Netflix
  • YouTube APAC
  • Samsung
  • Nike
  • Facebook
  • UNIQLO
  • Carousell
  • Supermama
  • Temasek Shophouse
  • MINI
  • Deliveroo
  • Grab Singapore
  • Changi Airport
  • Teyst Group
  • Maybank
  • Diageo



Studios and Agencies I’ve worked with

  • BLACK Design
  • Holycrap.sg
  • Tofu Design
  • Fable
  • Foreign Policy Design
  • The Design Society (Singapore)
  • Readymade Co.
  • Studio Roots
  • Duo Studio
  • OuterEdit
  • Maker Lab @ Google